As part of Girl Scout River Valleys direct initiative to increase BIPOC membership, the council created ads with Metro Transit at Bus Shelters and inside buses with the Interior Bus Panels. Girl Scout River Valleys photography is the focus to show racially diverse youth participating in the council’s programs. There is a line in there specifically to assist families where English isn’t their first language.

The council went with the “Find Your […]” campaign to show all the different ways Girl Scouts impacts youth. Ads were designed with different languages in mind to help target the Somali, Hmong, and Latino communities throughout the Twin Cities area.